aided brand awareness
- One of the variables used in ad tracking research; usually a researcher will ask respondents to indicate whether they are aware of various brands not mentioned in an unaided brand awareness question. Aided awareness is not regarded as a powerful indicator of future sales.
Big dictionary of business and management. 2014.
Look at other dictionaries:
Brand — For other uses, see Brand (disambiguation). Marque redirects here. For other uses, see Marque (disambiguation). The Coca Cola logo is an example of a widely recognized trademark representing a global brand … Wikipedia
aided awareness — noun In advertising research, recognition of a specific brand or product from a list of possible names offered as a prompt. Since respondents were asked specifically if they saw any of the companys ads in the aided awareness question, that score… … Wiktionary
ad tracking research — Marketing research that takes periodic measurements of the impact of an advertising campaign. While the goal of most advertising is to increase sales (and activity), there are many factors that can affect sales. Moreover, some advertisers judge… … Big dictionary of business and management
Inteligo — Financial Services S.A. is one of the first online banks of Poland. It was founded by David Putts and Andrzej Klesyk, two former McKinsey consultants, as an independent start up and partnership with Bankgesellschaft Berlin. Inteligo began… … Wikipedia
Business and Industry Review — ▪ 1999 Introduction Overview Annual Average Rates of Growth of Manufacturing Output, 1980 97, Table Pattern of Output, 1994 97, Table Index Numbers of Production, Employment, and Productivity in Manufacturing Industries, Table (For Annual… … Universalium
United States — a republic in the N Western Hemisphere comprising 48 conterminous states, the District of Columbia, and Alaska in North America, and Hawaii in the N Pacific. 267,954,767; conterminous United States, 3,022,387 sq. mi. (7,827,982 sq. km); with… … Universalium
Economic Affairs — ▪ 2006 Introduction In 2005 rising U.S. deficits, tight monetary policies, and higher oil prices triggered by hurricane damage in the Gulf of Mexico were moderating influences on the world economy and on U.S. stock markets, but some other… … Universalium
UNITED STATES OF AMERICA — UNITED STATES OF AMERICA, country in N. America. This article is arranged according to the following outline: introduction Colonial Era, 1654–1776 Early National Period, 1776–1820 German Jewish Period, 1820–1880 East European Jewish Period,… … Encyclopedia of Judaism
Europe, history of — Introduction history of European peoples and cultures from prehistoric times to the present. Europe is a more ambiguous term than most geographic expressions. Its etymology is doubtful, as is the physical extent of the area it designates.… … Universalium
Design management — is the business side of design. Design managers need to speak the language of the business and the language of design … Wikipedia